Book Tommy for your next event!
He brings AI interactive, entertaining and easy to understand to your audiences. Even if it is a congress, trade fair or a meetup, Tommy is your best choice to uplevel your agenda with innovative future topics. His experience and samples out of practice work make AI in Marketing touchable.
Tommy’s lectures are in English language and available worldwide.
Book Tommy for your individual project
Take your AI out of the pilot phase to the next productive level. Tommy help you building your strategy and integrates AI to your processes. He coaches your staff and guide your through the AI-jungle.
Tommy’s communicates in English or German language and is available worldwide in place.
With experience of over two decade, Tommy Klein is one of the leading experts for Social Media Marketing in Europe. Since 2014, he has been involved in strategic and operational social media marketing mandates for Germany’s largest brands, such as Deutsche Bahn, OTTO and Volkswagen.
Tommy wrote two specialist books in the areas of social media and influencer marketing for the most renowned specialist book publishers Cornelsen (2013) and Springer Gabler (2021).
Today he works as a lecturer, trainer and coach for the strategic and operational implementation of AI in digital marketing.
Lecture 1: AI-Powered Social-Media-Marketing
Here is an example of one of his lectures. Please feel free to contact us for creating an individual lecture for your unique audience.
60min (30min + 10min break + 20min)
In this practice-oriented lecture, Tommy Klein shows how AI can be used usefully in social media marketing. He guides you through the opportunities and risks of AI, explains strategic integration in digital marketing, shows examples of content creation and raises awareness of ethical issues.
Table of contents
1. Basic understanding of AI in marketing
General basic understanding of artificial intelligence (AI) in marketing including how Chat GPT, Google Bard and related technologies work.
2. Strategic integration of AI
Integrating AI into existing marketing strategies to increase efficiency and effectiveness and develop innovative approaches.
3. Data protection and ethics
Raising awareness of data protection and ethics issues in the context of AI in marketing, responsible practices in handling customer data.
4. Measurement of success
Measuring the success of AI-powered marketing activities.
– BREAK –
5. Content creation, examples & discussion
Examples of how AI tools are used in practice to create social media content, practical examples, exchange and discussion.